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Companies participating in exhibitions aim to attract the attention of potential customers to their products or services, and their success in doing so often depends on the design of their stands. Many studies show that visitors decide within a few seconds whether to visit a company's exhibition, which is why engaging them and preventing them from visiting competitors is a key task. The design of an exhibition stand can be approached in various ways, but one of its core principles is alignment with the company’s corporate style. In fact, it should be presented as a small office, one that is even more attractive than a real office.